Build
Turn ideas into something real early — a screen you can tap, a flow you can break, a version someone else can try. Specs and mood boards are useful; they are not a substitute for a running build.
About
An independent digital product studio
Small ideas turned into meaningful experiences for the web and mobile.
Who we are
Zetty Factory is an independent digital product studio. We explore small ideas and turn them into experiences for the web and mobile — apps and sites you can open today, not pitch decks waiting for a committee.
The name is deliberate. A factory implies making things: shipping versions, fixing what breaks in the wild, and moving on to the next useful idea. We are not a marketing agency dressed up as a product company, and we are not a venture studio chasing the largest possible market. We are builders who care about the feel of an interface, the honesty of a feature list, and whether something still makes sense after a week of real use.
Some ideas become products. Some remain experiments. And some become something completely unexpected — a side path that teaches us more than the original plan. That mix is the point. Good ideas don’t always need to be big; they need room to be built, tested, and improved with real use.
Independent shipping
Independence here means we decide what to build, when to release, and what to stop. There is no parent company roadmap and no obligation to pad a portfolio with vaporware. When a product is live, you can find it on this hub with clear links to the web app or the stores. When it is still in development, we say so.
Shipping independently also means living with the consequences. Support email goes to us. Privacy policies are maintained per product. Store listings, screenshots, and localization are part of the same loop as the code. That keeps the studio small and accountable: if something is confusing, we hear about it; if something works, we keep polishing it instead of abandoning it for the next shiny concept.
We work across web and mobile because the idea should meet people where they already are — a browser tab on a desk, a phone on a commute, a shared family planner on the kitchen counter. Platforms are tools, not trophies.
What we are building
The product line is a set of focused tools, each with a clear job. Status below matches what you will find on the Products page today.
WaveLog is live — a way to discover and listen to live radio from around the world by country and genre, on the web and the App Store. It started from a simple curiosity: what if finding a distant station felt as easy as browsing a map of sound?
PodWave is live — a podcast player for focused listening, with discovery, subscriptions, and timestamped notes (Tame) so you can return to the moments that matter. Available on the web, Google Play, and the App Store.
iRing is live on the web — a planner for parents and caregivers to keep school and academy schedules, supplies, documents, and family notes in one place, with reminders and sharing. Native iOS and Android apps are still coming; until then the web version is the real product, not a placeholder.
Bookus is live on Google Play and the App Store — gather travel journals, notes, and everyday photos into a personal book you can scan, read page by page, export, and lock. It is about keeping paper-like memory in a phone-sized format without turning every photo dump into another forgotten album.
Walking Story is in development. The idea is to capture photos, voice, place, and short notes as you walk, then weave them into a story you might want to keep or share. Store and web downloads are not available yet; when they are, we will say so here and on the product page — not with vague “soon” forever.
Philosophy
How we work
Explore
Try new things without pretending every experiment must become a flagship. Side projects and unfinished paths teach us what not to ship — and occasionally what to double down on.
Improve
Keep improving based on real use: crashes, confused copy, missing reminders, the feature nobody opened. Feedback from stores and email is part of the product, not an afterthought.
Repeat
Then build the next idea. A factory that only ever ships one thing stops being a factory. We finish enough to learn, leave room for the next curious problem, and start again.
Why small products
Small does not mean trivial. It means a product can be understood in a sentence, used without a training course, and improved without a year-long platform rewrite. Large products often hide weak cores behind feature lists. Small products have nowhere to hide — which is exactly why we prefer them.
A focused scope also matches how an independent studio actually works. We can care about typography, store screenshots, and Korean/English copy in the same week as a bug fix. We can sunset an experiment without a press release. We can keep WaveLog feeling like radio discovery and PodWave feeling like attentive listening instead of merging everything into one bloated “media suite.”
For users, small products reduce the tax of learning yet another all-in-one tool. You open WaveLog when you want stations. You open iRing when the school week needs structure. You open Bookus when a trip or a stack of notes deserves a book-shaped home. Each app earns its place by doing one job well enough that you come back.
That philosophy is also why this hub exists: one place to see what is live, what is still cooking, and how the pieces relate — without forcing them into a single login or a single narrative that does not fit.
Follow along
Build notes, release stories, and studio updates live in the Journal. It is the quieter companion to the Products page — less showcase, more of the thinking and shipping behind each release. If you want to see how an idea moves from sketch to store listing, start there.
For the full catalog, badges, and download links, visit Products. For experiments that may never become products — or that already taught us something useful — see Experiments.
Say hello
Feedback on an app, a collaboration idea, a development request, or a simple hello — we read mail. Reach us through the Contact page or write directly to [email protected].